Monday, September 5, 2011

What’s the difference between Mission and Vision?


For MISSION —– think: managing with greatness and untamed strength, improving everything daily.
For VISION —– think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change.
MISSION will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity.
VISION creates that momentum of growing anticipation about the future, where change is embraced as a step closer to that very compelling picture of what’s coming next. The excitement about the future trumps any apprehension about the uncertain — change is recognized as the catalytic converter it is.
Turn them both into mantras that people actually say, beaming with pride as they say them. “This is my company, and I’m glad it is” is the emotion they evoke, shining in everyone’s eyes. Both mission and vision are alive; both evolve, both reinvent, both grow as you grow.
So tear down that plaque on the wall; you really don’t need it. Trumpet the voices of mission and vision instead.

Top 10 Company Mission Statements in 2011


Top 10 Company Mission Statements in 2011
http://www.n2growth.com/blog/wp-content/uploads/2009/07/N2-Blog-12-5-10.jpg
Image via n2growth.com
Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.  However, some companies tend to blend these statements.  The following are some of the top technology-based company mission statements:
Amazon:  Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.  (They list this as their mission as a combination mission/vision on their site). 
Apple:  Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Dell:  Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. 
Facebook:  Facebook’s mission is to give people the power to share and make the world more open and connected.
Google:  Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Microsoft:  Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.
Skype:  Skype’s mission is to be the fabric of real-time communication on the web.
Twitter:  Twitter lists its mission as “a work in progress” as it has yet to be fully developed.
Yahoo!:  Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses
YouTube:  YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently

Top Vision Statements

Vision Statement is the statement of purpose or it can be also define as the long term road towards the future.

Coca Cola Vision Statement

To achieve sustainable growth, we have established a vision with clear goals.
Profit
Maximizing return to share owners while being mindful of our overall responsibilities.
People
Being a great place to work where people are inspired to be the best they can be.
Portfolio
Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.
Partners
Nurturing a winning network of partners and building mutual loyalty.
Planet
Being a responsible global citizen that makes a difference.

Dell Vision Statement

Its the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force.
So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.

Microsoft Vision Statement

Create experiences that combine the magic of software with the power of Internet services across a world of devices.

Nestle Vision Statement

NestlĂ© Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.
The confidence that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our
 products.
High quality and collaboration
Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an organisation, both when it comes to the distribution chain and to concentrating on joint
 product launches and campaigns.
Focus on e-business and Web Sites
Increased
 investments in the sphere of e-business give us swifter business and direct contact with trade.
Our web site is a forum for consumers, students, future employees and the media. We hope that through a sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the demands and wishes of the people of today.

Pepsi Co Vision Statement

PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Google Vision Statement

To develop a perfect search engine.

Toyota Vision Statement

To sustain profitable growth by providing the best customer experience and dealer support.

Proctor & Gamble (P&G) Vision Statement

To provide branded products and services of superior quality and value that improve the lives of the world’s consumers

Apple Vision Statement

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

FedEx Vision Statement

At FedEX the vision statement is “Leading the way”

BMW (Bremen Motoren Werken) Vision Statement

To become most successful premium manufacturer in the car industry.

Nokia Vision Statement

Connecting people and Very Human Technology

TOP COMPANIES VISION MISSION STATEMENT

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OUR CORE PURPOSE
VISION

"Making everyday life a celebration"

We will carry into new markets our over a century-old tradition of quality and integrity.
Consumers will take pleasure in reaching for our products and services because they are the best value for money.
Our food and beverage brands will be in every household and every retail outlet.
We will meet our consumers’ everyday needs, delighting their every taste.
Through our products andenjoyment . . . a celebration.
 services, every occasion to drink and eat will bring communities in which we live and work.



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Vision

We envision SM to be a Filipino brand that is world class. We see SM as a market leader that constantly innovates to provide best-value products and services to its millions of customers.


Mission
·         To achieve world-class standards, SM shall adhere to long-held corporate values of hard work, focus, and integrity. 
·         To meet the ever-changing needs of customers, SM shall take the lead in constantly innovating its products and services.
·         To become an employer of choice, SM shall develop its employees into professionals who are highly motivated to excel in their respective fields of service.
·         To generate sustainable growth and optimal returns, SM shall exercise prudence in resource management based on its vision and principles of good corporate governance.
·         To assist and nurture the communities in which it operates, SM shall progressively build on its role as a responsible corporate citizen through its various civic and environmental programs.



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                 VISION AND MISSION



"Enhancing Land and Enriching Lives, for More People" 

        Our vision is to enhance our standing and reputation as the Philippines’ leading real estate developer, and to be a strong partner in nation building. By developing integrated, masterplanned and sustainable mixed-use communities in vibrant growth centers all over the country, we strive to continually elevate the quality of life for all of our customers.


       We shall be a responsible corporate citizen and act with integrity, foresight and prudence. We shall empower our employees to deliver products that exceed our customers’ expectations and build long-term value for our shareholders.



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                                      Toyota Global Vision

"REWARDED WITH A SMILE BY EXCEEDING YOUR EXPECTATIONS"

     Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.

We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.



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HPI VISION 2010

A company that society wants to exist.

HPI MISSION

One Honda, One Team, One Million

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Vision 

We are the best tasting QSR..
The most endearing brand...
that has ever been...
We will lead in product taste at all times...
We will provide FSC excellence
in every encounter...
Happiness in every moment...
By year 2020, with over 4,000 stores worldwide,
Jollibee is truly a GLOBAL BRAND. (and the Filipino will be admired worldwide)                                                                                                                                                                                                                    


Mission 

To serve great tasting food, bringing the joy of eating to everyone.



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"To bring inspiration and innovation to every athlete*
in the world"
* If you have a body, you are an athlete.


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Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
·         To refresh the world...
·         To inspire moments of optimism and happiness...
·         To create value and make a difference.
Our Vision 
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

·         People: Be a great place to work where people are inspired to be the best they can be.
·         Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
·         Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
·         Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
·         Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
·         Productivity: Be a highly effective, lean and fast-moving organization.



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The Vision
Through strategic investments in the people, ideas and partnerships essential to
outstanding research in strategic areas, Egypt-IBM Nanotechnology Research Center
will help build in Egypt Research of globally recognised excellence in
Nanotechnology and nationally significant economic importance.
The Mission
Egypt-IBM Nanotechnology Research Center will build and strengthen scientific andengineering research and its infrastructure in the areas of greatest strategic value to Egypt’s long-term competitiveness and development.


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Our Vision
To help our clients meet their goals through our people, services and solu
The Ford Motor Company Mission Statement: 

ONE FORD MISSION: 

ONE TEAM 

People working together as a lean, global enterprise for automotive leadership, as measured by:
·                        Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction
ONE PLAN
·                        Aggressively restructure to operate profitably at the current demand and changing model mix
·                        Accelerate development of new products our customers want and value
·                        Finance our plan and improve our balance sheet
·                        Work together effectively as one team
ONE GOAL 

An exciting viable Ford delivering profitable growth for all. 




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Our Vision:
As a member of HSBC family which has been serving its millions of customers worldwide since 1865, to take our place among Turkey’s most powerful, most profitable, most admired leader banks.

OUR MISSION:

Having regard to ethical values; to meet its customers financial needs in the fastest and most appropriate way, to continue innovative works in order to achieve: human resource with superior qualities, technological infrastructure and service packages.

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Our Mission
Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T's services and operations.

OUR VISION

The AT&T global network was born of the ingenuity of AT&T Labs networking specialists who made disparate systems work together. Being the world's fastest and most reliable global network, our network is the standard against which all others are measured. To maintain our leadership in this arena, we focus on the future and aggressively pursue innovations. Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work.


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Dell Mission:
   Dell’s mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:
 • Highest quality 
• Leading technology 
• Competitive pricing 
• Individual and company accountability 
• Best-in-class service and support 
• Flexible customization capability 
• Superior corporate citizenship 
• Financial stability

Dell Vision:
Its the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force.
So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.


Wal-Mart Mission Statement Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses.

The Walt Disney Mission Statement The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
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Starbucks Mission Statement To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.

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Nestle Vision Statement 
NestlĂ© Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidence that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products.
High quality and collaboration Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an organisation, both when it comes to the distribution chain and to concentrating on joint product launches and campaigns.
Focus on e-business and Web Sites Increased investments in the sphere of e-business give us swifter business and direct contact with trade. Our web site is a forum for consumers, students, future employees and the media. We hope that through a sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the demands and wishes of the people of today.



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Pepsi Co Vision Statement PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Google Vision Statement
To develop a perfect search engine
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Apple Vision Statement:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. 
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FedEx Vision Statement
At FedEX the vision statement is “Leading the way” BMW (Bremen Motoren Werken) Vision Statement
To become most successful premium manufacturer in the car industry. Nokia Vision Statement
Connecting people and Very Human Technology